http://dl.gi.de/handle/20.500.12116/24249 Fri, 24 Jul 2026 05:08:21 GMT 2026-07-24T05:08:21Z http://dl.gi.de/handle/20.500.12116/24462 Conquering the Challenge of Continuous Business Model Improvement Simmert, Benedikt; Ebel, Philipp Alexander; Peters, Christoph; Bittner, Eva Alice Christiane; Leimeister, Jan Marco In an atmosphere of rapidly changing business environments and intense competition, adequate and timely business models are crucial for companies. Current research mainly focuses on business model development that often neglects the legacy of established companies. The paper at hand addresses this research gap by a process design which allows established companies to rethink, improve, and continually innovate their business models. Following a design science research approach, requirements for improving business models are identified by the analysis of existing literature and by expert interviews. Collaboration Engineering and a multilevel evaluation are applied to create a continuous and implementable process design for business model improvement - including specific activities, instructions, and tools. The process design represents a nascent design theory in form of an "invention" type of knowledge contribution. Moreover, going beyond existing literature, the importance of collaboration between participants in a business model improvement project is highlighted. From a practical perspective, the developed process design enables companies for continuous and recurring business model improvement without the ongoing support of professional moderators or consultants. Tue, 01 Jan 2019 00:00:00 GMT http://dl.gi.de/handle/20.500.12116/24462 2019-01-01T00:00:00Z http://dl.gi.de/handle/20.500.12116/24461 The Price of Privacy Baumann, Annika; Haupt, Johannes; Gebert, Fabian; Lessmann, Stefan The analysis of clickstream data facilitates the understanding and prediction of customer behavior in e-commerce. Companies can leverage such data to increase revenue. For customers and website users, on the other hand, the collection of behavioral data entails privacy invasion. The objective of the paper is to shed light on the trade-off between privacy and the business value of customer information. To that end, the authors review approaches to convert clickstream data into behavioral traits, which we call clickstream features, and propose a categorization of these features according to the potential threat they pose to user privacy. The authors then examine the extent to which different categories of clickstream features facilitate predictions of online user shopping patterns and approximate the marginal utility of using more privacy adverse information in behavioral prediction models. Thus, the paper links the literature on user privacy to that on e-commerce analytics and takes a step toward an economic analysis of privacy costs and benefits. In particular, the results of empirical experimentation with large real-world e-commerce data suggest that the inclusion of short-term customer behavior based on session-related information leads to large gains in predictive accuracy and business performance, while storing and aggregating usage behavior over longer horizons has comparably less value. Tue, 01 Jan 2019 00:00:00 GMT http://dl.gi.de/handle/20.500.12116/24461 2019-01-01T00:00:00Z http://dl.gi.de/handle/20.500.12116/24460 Why Incorporating a Platform-Intermediary can Increase Crowdsourcees' Engagement Troll, Julia; Blohm, Ivo; Leimeister, Jan Marco While the crowdsourcer's job is to encourage valuable contributions and sustained commitment in a cost-effective manner, it seems as if the primary attention of management and research is still centered on the evaluation of contributions rather than the crowd. As many crowdsourcers lack the resources to successfully execute such projects, crowdsourcing intermediaries play an increasingly important role. First studies dealt with internal management challenges of incorporating an intermediary. However, the issue of how intermediaries influence crowdsourcees' psychological and behavioral responses, further referred to as engagement, has not been addressed yet. Consequently, two leading research questions guide this paper: (1) How can the engagement process of crowdsourcees be conceptualized? (2) How and why do crowdsourcing intermediaries impact crowdsourcees' engagement? This study extends existing knowledge by offering IS-researchers a process perspective on engagement and exploring the underlying mechanisms and IT-enabled stimuli that foster value-creation in a mediated and non-mediated setting. A theoretical process model is first conceptualized and then explored with insights from two common cases in the growing field of crowd testing. By triangulating platform and interview data, initial propositions concerning the role of specific stimuli and the intermediary within the engagement process are derived. It is proposed that crowdsourcing enterprises, incorporating intermediaries, have the potential to generate a desired engagement state when perceived stimuli under their control belong to the so-called group of "game changers" and "value adders", while the intermediary controls mainly "risk factor" for absorbing negative experiences. Apart from the theoretical relevance of studying mediated engagement processes and explaining voluntary use and participation in a socio-technical system, findings support decisions on how to effectively incorporate platform intermediaries. Tue, 01 Jan 2019 00:00:00 GMT http://dl.gi.de/handle/20.500.12116/24460 2019-01-01T00:00:00Z http://dl.gi.de/handle/20.500.12116/24465 A Value Co-creation Perspective on Information Systems Analysis and Design Haki, Kazem; Blaschke, Michael; Aier, Stephan; Winter, Robert Information systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the currently dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value co-creation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (1) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. The authors also assert that (2) value co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, they propose a research agenda and discuss the ISAD artifacts that prospective research may target. Tue, 01 Jan 2019 00:00:00 GMT http://dl.gi.de/handle/20.500.12116/24465 2019-01-01T00:00:00Z