Marketing Automation
| dc.contributor.author | Heimbach, Irina | |
| dc.contributor.author | Kostyra, Daniel S. | |
| dc.contributor.author | Hinz, Oliver | |
| dc.date | 2015-04-01 | |
| dc.date.accessioned | 2018-01-08T07:44:28Z | |
| dc.date.available | 2018-01-08T07:44:28Z | |
| dc.date.issued | 2015 | |
| dc.identifier.issn | 1867-0202 | |
| dc.identifier.uri | http://dl.gi.de/handle/20.500.12116/10625 | |
| dc.publisher | Springer | |
| dc.relation.ispartof | Business & Information Systems Engineering: Vol. 57, No. 2 | |
| dc.relation.ispartofseries | Business & Information Systems Engineering | |
| dc.subject | Customer relationship management | |
| dc.subject | Marketing automation | |
| dc.subject | Personalization | |
| dc.title | Marketing Automation | |
| dc.type | Text/Journal Article | |
| mci.reference.pages | 129-133 | |
| gi.identifier.doi | 10.1007/s12599-015-0370-8 |
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