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dc.contributor.authorWalser, Konrad
dc.date2002-12-01
dc.date.accessioned2018-01-16T08:50:23Z
dc.date.available2018-01-16T08:50:23Z
dc.date.issued2002
dc.identifier.issn1861-8936
dc.identifier.urihttp://dl.gi.de/handle/20.500.12116/12322
dc.description.abstractCustomer relationship management (CRM) is today a relevant issue for many sales and distribution managers. Contributions to this topic that are published in a traditional way must necessarily concentrate on fundamentals and overviews whereas recent developments are usually first presented on the internet, and indeed in a very broad way. This paper tries to identify the most valuable online resources in this area and describes the contents of these sites.
dc.publisherSpringer
dc.relation.ispartofWirtschaftsinformatik: Vol. 44, No. 6
dc.relation.ispartofseriesWirtschaftsinformatik
dc.titleInformationen zum Customer-Relationship-Management im Internet
dc.typeText/Journal Article
mci.reference.pages575-586
gi.identifier.doi10.1007/BF03250876


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