Von Massenproduktion zu Co-Produktion Kunden als Wertschöpfungspartner

Abstract

The idea of integrating users into the design and production processes is a promising strategy for companies being forced to react to the growing individualization of demand. Many of the new models of industrial value creation refer to customer integration as a distinctive principle. The paper argues that modern information technologies play an important part to implement customer centric structures in mass markets. The combination of flexible manufacturing with modern interaction technologies allows only today to fulfill many of the promises that were discussed in the CIM context already decades ago. The objective of this paper is to lay a foundation for creating modern, customer orientated manufacturing concepts by dedicated information systems and processes. After discussing some new forms of value creation in manufacturing, we identify information structures and processes for customer integration. The paper ends with an agenda for further research from a business informatics perspective.