Has Culture an Impact on the Importance of UX Aspects?

Abstract

We investigate if the cultural background of a person has an influence on the subjective importance of UX aspects for several common product categories. To clarify this, we replicate an already published study with German students (Winter et al., 2017) in Indonesia. Results show significant differences concerning the rated importance of UX aspects for many product categories. Especially hedonic quality aspects are rated higher concerning their importance in the Indonesian sample. However, if we just look at the order of the importance ratings, then both samples show a quite high agreement.