Augmented Reality Based Recommending in the Physical World

Abstract

Recommender systems have received the attention of the scientific community for a long time now and they have become a daily tool for internet users. Nonetheless, they are not commonly applied to physical settings, where having access to recommendations could be of great benefit, specially when combined with item comparison capabilities. Due to the latest augmented reality technology advances, it is possible to bring these concepts together. An intuitive action like visually comparing two products could be enhanced by 3D cues and suggestions. In such terms, we discuss the possibilities to improve the item exploration and decision-making stages of the recommending process by providing item comparison supported by 3D augmentations, offering a novel contribution to both augmented reality and recommender systems domains.