Visions for creating food awareness with future Internet technologies

Abstract

The consumer demand is following multi-dimensional criteria for food product characteristics. These characteristics include the dimensions quality, safety and integrity of food products. Consumers' expectations and information needs in these areas are changing quickly and force agri-food enterprises to collect and provide reliable information on demand for products they are offering. Today, new solutions are emerging based on mobile devices and applications helping consumers to understand the characteristics of food products they are consuming. However, the information provided by these apps today is limited to information that has to be provided on a legal basis and is not completely covering the different dimensions of consumers' information needs. This paper is linking the previous described information needs with technical measures to create awareness for food products at the company as well as the consumers' level.