Cultural influence on intuitive decision making

Abstract

Knowledge intensive decisions are met based on existing facts and, more often than not, the intuition of the makers. This paper connects the emergence of intuition as a product of tacit knowledge processing. It deals mainly with the question whether or not intuition is a suitable instrument to base a decision on. It shows that cultural differences play an important role in the process. By comparing some fields of practices of intuitive decision making this paper suggests some parameters that focus on the relevant exploitation of intuitive decision making.