More interactivity with IT support in advisory service encounters?

Abstract

Advisory service encounters change their character from information provision to joined problem solving, thus increasingly relying on the interactive exchange between the advisor and the advisee. Simultaneously, modern collaborative IT finds its way into service encounters as a method to engineer, enrich, and standardize them. An IT system equipped with interactive features may enhance the encounter’s interactivity, but it may also limit it by capturing participants’ attention. This study explores the influence of IT on the interactivity in advisory service encounters. It arrives at the conclusion that an extensive tuning in precedes a phase of enhanced interactivity in IT-supported advisory service encounters.