Das Business Model House of Quality

Abstract

Companies in the IT industry are exposed to permanent change. These changes relate in particular to emerging markets and business models. To ensure the company’s long-term success, their business models have to be evaluated continuously. Due to the high amount of different stakeholders in multisided markets, this challenge becomes even greater for companies which business models are based on multisided platforms. The following paper shows the possibility to evaluate business models in multisided markets using Quality Function Deployment (QFD). In cooperation with companies in the sharing economy QFD workshops were held to reach this goal and to evaluate the QFD approach to examine business models in multisided markets.