Marketing strategies of the German farm management information systems startups that reached critical mass

Zusammenfassung
What kind of marketing strategies can lead to achievement of the critical mass on the agricultural market in Germany? To answer this question, all currently existing farm management startups in Germany were selected and the ones with critical mass were identified. Their marketing strategies were qualitatively analyzed and triangulated with the marketing strategies of online marketplaces.
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  • BibTeX
Iversen, A., (2019). Marketing strategies of the German farm management information systems startups that reached critical mass. In: Meyer-Aurich, A., Gandorfer, M., Barta, N., Gronauer, A., Kantelhardt, J. & Floto, H. (Hrsg.), 39. GIL-Jahrestagung, Digitalisierung für landwirtschaftliche Betriebe in kleinstrukturierten Regionen - ein Widerspruch in sich?. Bonn: Gesellschaft für Informatik e.V.. (S. 83-88).
@inproceedings{mci/Iversen2019,
author = {Iversen, Anna},
title = {Marketing strategies of the German farm management information systems startups that reached critical mass},
booktitle = {39. GIL-Jahrestagung, Digitalisierung für landwirtschaftliche Betriebe in kleinstrukturierten Regionen - ein Widerspruch in sich?},
year = {2019},
editor = {Meyer-Aurich, Andreas AND Gandorfer, Markus AND Barta, Norbert AND Gronauer, Andreas AND Kantelhardt, Jochen AND Floto, Helga} ,
pages = { 83-88 },
publisher = {Gesellschaft für Informatik e.V.},
address = {Bonn}
}
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