Modelling critical success factors in mCommerce-programs

Abstract

Actual developments and trends on Mobile Commerce are prompting more and more companies or startups in dislocating or positioning their business model in this attractive market. To be successful, it is necessary to know about the own strengths and weaknesses, about customers, competitors and critical success factors. The goal of this thesis is to provide a contribution about considering pertinent critical success factors during the modeling of business processes or verifying existing business processes to the existence of critical success factors.