The role of virtual servants in e-Interaction

Zusammenfassung
Internet-based interfaces between organisations and their buyers are becoming increasingly common. Lately virtual servants have been identified as agents to support the customer – supplier interaction. In this paper we investigate the existence of one such virtual servant – Anna at IKEA.com – in a business interaction situation. Anna is regarded as an example of a typical virtual servant of today. Based on pragmatic theories for business interaction we investigate the role of this virtual servant. The conclusion from this study shows that this virtual servant does support the potential / particular buyer in navigating on the company's web-site rather than the realisation of a purchase.
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  • BibTeX
Lind, M. & Salomonson, N., (2006). The role of virtual servants in e-Interaction. In: Schoop, M., Moor, A. d. & Dietz, J. (Hrsg.), Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006. Bonn: Gesellschaft für Informatik e.V.. (S. 124-138).
@inproceedings{mci/Lind2006,
author = {Lind, Mikael AND Salomonson, Nicklas},
title = {The role of virtual servants in e-Interaction},
booktitle = {Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006},
year = {2006},
editor = {Schoop, Mareike AND Moor, Aldo de AND Dietz, Jan} ,
pages = { 124-138 },
publisher = {Gesellschaft für Informatik e.V.},
address = {Bonn}
}
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Mehr Information

ISBN: 978-3-88579-183-6
ISSN: 1617-5468
Datum: 2006
Sprache: en (en)
Typ: Text/Conference Paper
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