An IC-system to apply push concepts in E-commerce transactions

Zusammenfassung
A major problem of e-commerce is the high rate of customer initiated abortions of processes. It may be solved by the implementation of a Push System that supports the webshop. One major module of the Push System is the Pushflow Manager that proactively leads customers through their processes by taking over tasks or triggering following activities. Its theoretical background, the Push Concepts, prototype implementation as well as transfer into practical surroundings are presented.
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  • BibTeX
Robra-Bissantz, S. & Zabel, A., (2006). An IC-system to apply push concepts in E-commerce transactions. In: Wenkel, K.-O., Wagner, P., Morgenstern, M., Luzi, K. & Eisermann, P. (Hrsg.), Service-Oriented Electronic Commerce, Proceedings zur Konferenz im Rahmen der Multikonferenz Wirtschaftsinformatik 2006. Bonn: Gesellschaft für Informatik e.V.. (S. 89-101).
@inproceedings{mci/Robra-Bissantz2006,
author = {Robra-Bissantz, S. AND Zabel, A.},
title = {An IC-system to apply push concepts in E-commerce transactions},
booktitle = {Service-Oriented Electronic Commerce, Proceedings zur Konferenz im Rahmen der Multikonferenz Wirtschaftsinformatik 2006},
year = {2006},
editor = {Wenkel, K.-O. AND Wagner, P. AND Morgenstern, M. AND Luzi, K. AND Eisermann, P.} ,
pages = { 89-101 },
publisher = {Gesellschaft für Informatik e.V.},
address = {Bonn}
}
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Mehr Information

ISBN: 3-88579-174-9
ISSN: 1617-5468
Datum: 2006
Sprache: en (en)
Typ: Text/Conference Paper
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