Verbindung von agrarökonomischer Forschung und Beratung durch neue Formen des E-Consulting: Aufbau eines internetgestützten Benchmarkingsystems für landwirtschaftliche Direktvermarkter

Abstract

In the following paper we present the methodological basic set-up of a large research project which aims at providing customer satisfaction measurement tools for direct farming and other small food retailers. The analysis of the customer data and simultaneously collected operating figures is carried out web-based by using a benchmarking data pool. E-consulting lowers consulting costs, so that it might be accessible for SME, too.