Durchführung einer Eyetracking-Studie zur Optimierung der Usability einer nachhaltigen Produktsuche

Abstract

This Paper focuses on improvements of the web page WeGreen.de from a usability perspective. This sustainable search engine for products was tested as a case study using the eye tracking method. The main question behind the study was to evaluate the social impact of the sustainability indicator of WeGreen, i.e. if people intuitively trust this indicator and if it leads to a more ecological or social buying decision. The combination of the usability research project KOMET and the ongoing development of Environmental Management Information Systems at the HTW Berlin mean a convenient situation for small and medium sized enterprises which needs proceedings for user friendly software solutions. An introduction in the field of usability studies, the case study itself and its results shall follow.