Green IT in the current recession

Abstract

This paper deals with investment strategies in times of recession in general and with investment into Green IT in particular. One goal is to point out that it is preferable to invest in more efficient technology in the current situation, instead of cutting spendings and; furthermore, this paper intends prove that sustainable investments right now would be advantageous to companies concerning their long term development. The objective of this paper is to show that investment in Green IT is of critical business importance and that it could be dangerous in the long run to disband running projects for short-term cost efficiency. Energy prices may be falling at the moment due to the crisis, but will certainly rise in the future again when the economy recovers. Forecasts already predict that prices will reach ever new heights. However, the last year has shown that energy prices are unpredictable. In summary, the paper shall prove that Green IT is still a topic for every company to invest in right now, especially within the current economic downturn, given its large potential as a cost reducing instrument.