@inproceedings{mci/Knobloch2003,
author = {Knobloch, Bernd},
title = {Eine Methodik zur ganzheitlichen Analyse und Gestaltung von Customer-Relationship-ManagementSystemen},
booktitle = {Modellierung betrieblicher Informationssyteme - MobIS 2003},
year = {2003},
editor = {Sinz, Elmar J. AND Plaha, Markus AND Neckel, Peter} ,
pages = { 43-67 },
publisher = {Gesellschaft für Informatik e.V.},
address = {Bonn}
}