Pervasive advertising

Zusammenfassung
Pervasive Advertising (pervasiveadvertising.org) explores the application of pervasive computing technologies to the domain of advertising. Over the last decade many pervasive computing technologies have emerged, most notably mobile devices, ubiquitous digital displays, and a variety of location system and tracking tools. As these technologies become widespread new opportunities and challenges for advertising arise. In this second workshop on pervasive advertising we hope to get a wider overview of current research efforts and application opportunities as well as a chance to map out a roadmap for further research and deployment challenges in this domain.
  • Vollständige Referenz
  • BibTeX
Müller , J., Holleis, P., Schmidt, A. & May, M., (2009). Pervasive advertising. In: Fischer, S., Maehle, E. & Reischuk, R. (Hrsg.), Informatik 2009 – Im Focus das Leben. Bonn: Gesellschaft für Informatik e. V.. (S. 511-514).
@inproceedings{mci/Müller 2009,
author = {Müller , Jörg AND Holleis, Paul AND Schmidt, Albrecht AND May, Michael},
title = {Pervasive advertising},
booktitle = {Informatik 2009 – Im Focus das Leben},
year = {2009},
editor = {Fischer, Stefan AND Maehle, Erik AND Reischuk, Rüdiger} ,
pages = { 511-514 },
publisher = {Gesellschaft für Informatik e. V.},
address = {Bonn}
}
DateienGroesseFormatAnzeige
511.pdf153.0Kb PDF Öffnen

Haben Sie fehlerhafte Angaben entdeckt? Sagen Sie uns Bescheid: Feedback abschicken

Mehr Information

ISBN: 978-3-88579-248-2
ISSN: 1617-5468
Datum: 2009
Sprache: en (en)
Typ: Text/Conference Paper
Sammlungen

Zur Langanzeige