Towards Aligning Business Models with Business Processes: A Tool-based Approach

Abstract

In an increasingly dynamic environment, organizations need to be able to constantly adapt their business model. When making decisions in terms of adapting a business model, the operative structures that help to implement these adaptations need to be considered as well. Changes in both layers, the business model as well as the business processes, have immediate impacts on each other, and thus, should be aligned in order to allow more informed decision making. In this article, we report on a research project that explores how business models and processes can be aligned by iteratively building and evaluating a prototypical software platform. Doing this, this study contributes to the design of software that facilitates the alignment of both layers as well as provides a foundation for deriving more advanced knowledge such as in the form of design principles.