Consumer Privacy Concerns and Preferences for Certification and Accreditation of Intelligent Assistants in the Internet of Things

Abstract

Interoperable Intelligent Assistant Systems (IAS) could help realize the advantages of the Internet of Things (IoT). Yet, due to their insufficient skill set and persistent privacy concerns on the consumers' side, such IAS experience only limited popularity. While enabling IAS to communicate and exchange data with each other could help such systems improve performance, certifications and accreditations can help build user's trust by addressing some of the consumers' privacy concerns. To better understand the incentives necessary to instigate the mass adoption of interoperable IAS, this paper presents a study exploring consumer privacy concerns and preferences for privacy certifications. The ultimate purpose of this paper is to provide certification recommendations for intelligent IoT networks in general and IAS in particular.