Social IPTV: a Survey on Chances and User-Acceptance

Abstract

Incorporating Social Networking and IPTV, the two arguably fastest growing and most accepted services on the Internet today, yields strong synergies. However, it opens a very complex design space of feature combinations. Selecting features, aiming at achieving the best user acceptance, hence, is a difficult, yet vital task for the development of an integrated service. This pa- per presents the results of an initial user study conducted to gain a better understanding of the complex design space. It identifies classes of demanded, promising features and indicates that social features in IPTV services in general will be well accepted, even if they are quite immersive to the TV experience. The study was con- ducted with user groups from central Europe as well as with a group from Korea.