load while aiming; Hit?

Abstract

Usability and now UX specialists aren’t in charge and shouldn’t be. Design strategists should lead project teams to focus on a common purpose rather than squabble over competing value systems. Evaluating too should have only one purpose: to evaluate design purpose. In this keynote address, I will introduce worth-centred approaches to digital products and services. These focus on worth as a balance of benefits over costs for all included stakeholders. Worth-Centred Development (WCD) takes designing to a point where a focus on intended worth can progress to achievable and on to achieved worth. The evolving WCD framework combines approaches in support of six meta-principles that are necessary and sufficient to enact designing as it ought to be. Example approaches such as worth maps, element measurement strategies and user experience frames are briefly illustrated to show how we must and can move beyond user experience to focus on achieving outcomes in the world as the primary purpose of all designing.