Adopting Enterprise 2.0: A Case Study on Microblogging

Abstract

Microblogging is currently one of the most discussed topics on the World Wide Web. The success of services like Twitter raises questions about their potential for organisations. In this case study we provide insights from an early adopter who implemented his own microblogging system. We aim to explain what use cases in professional contexts can look like and, primarily, to suggest a more precise description of what enterprise microblogging is.