INTUI. Exploring the Facets of Intuitive Interaction

Abstract

The growing interest in intuitive interaction in research and product design comes along with a demand for according measurement tools. The present research introduces a novel questionnaire which captures different components of intuitive interaction, in particular, Effortlessness, Gut Feeling, Magical Experience and Verbalizability. Components and the respective questionnaire items were developed based on literature review and an expert workshop, and then tested for reliability and validity in three empirical studies with a total of 334 participants. In all three studies a stable four factor structure representing the four components emerged. Analysis of correlations to further measures provided a deeper understanding of the concept. Finally, product category specific patterns of the relative specification of the components could be identified. Altogether, the presented questionnaire forms an easy applicable tool for practitioners and researchers.