Approaches For a Successful Product Localization

Zusammenfassung
The aim of this paper is to present different approaches for a successful localization of technical products. The initial overview covers four levels that need to be taken into consideration while designing a product for international audiences: a technical level, a linguistic level, a cultural level and a cognitive level. Based on this model, two approaches for the cognitive level are presented as a basis for discussion as this level seems to be the most challenging one.
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  • BibTeX
Sturm, C., (2005). Approaches For a Successful Product Localization. In: Auinger, A. (Hrsg.), Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz.. Wien: OCG. (S. 59-68).
@inproceedings{mci/Sturm2005,
author = {Sturm, Christian},
title = {Approaches For a Successful Product Localization},
booktitle = {Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz.},
year = {2005},
editor = {Auinger, Andreas} ,
pages = { 59-68 },
publisher = {OCG},
address = {Wien}
}
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ISBN: 3-85403-197-1
Datum: 2005
Sprache: en (en)
Typ: workshop
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