Evaluating user preference on touch screen tablets by a complex tapping task with multiple targets

Abstract

The aim of this study was to investigate objective data indicating preferred areas of a touch screen tablet. Participants had to tap one of several colored targets arranged in theoretical sections. We assume that the sections with the highest number of touches indicate preference and “comfort zones”. We found that the middle right section is the most preferred area on the tablet screen regardless of tablet orientation (portrait vs. landscape) and posture (single vs. both handed).