@inproceedings{mci/Bollweg2016,
author = {Bollweg, Lars AND Lackes, Richard AND Siepermann, Markus AND Weber, Peter},
title = {In-Store Customer Analytics - Metriken \& Reifegradszenarien zur Erfassung physischer Kundenkontakte im stationären Einzelhandel},
booktitle = {Informatik 2016},
year = {2016},
editor = {Mayr, Heinrich C. AND Pinzger, Martin} ,
pages = { 327-341 },
publisher = {Gesellschaft für Informatik e.V.},
address = {Bonn}
}