Selling the aether – A new billing schema for mobile advertising

Zusammenfassung
The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduced model describes the pricing of mobile ads related to the spatial distribution of their advertising strength.
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  • BibTeX
Böhmer, M. & Bauer, G., (2009). Selling the aether – A new billing schema for mobile advertising. In: Fischer, S., Maehle, E. & Reischuk, R. (Hrsg.), Informatik 2009 – Im Focus das Leben. Bonn: Gesellschaft für Informatik e. V.. (S. 521-521).
@inproceedings{mci/Böhmer2009,
author = {Böhmer, Matthias AND Bauer, Gernot},
title = {Selling the aether – A new billing schema for mobile advertising},
booktitle = {Informatik 2009 – Im Focus das Leben},
year = {2009},
editor = {Fischer, Stefan AND Maehle, Erik AND Reischuk, Rüdiger} ,
pages = { 521-521 },
publisher = {Gesellschaft für Informatik e. V.},
address = {Bonn}
}
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Mehr Information

ISBN: 978-3-88579-248-2
ISSN: 1617-5468
Datum: 2009
Sprache: en (en)
Typ: Text/Conference Paper
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