Selling the aether – A new billing schema for mobile advertising

dc.contributor.author	Böhmer, Matthias
dc.contributor.author	Bauer, Gernot
dc.contributor.editor	Fischer, Stefan
dc.contributor.editor	Maehle, Erik
dc.contributor.editor	Reischuk, Rüdiger
dc.date.accessioned	2020-01-28T13:28:26Z
dc.date.available	2020-01-28T13:28:26Z
dc.date.issued	2009
dc.identifier.isbn	978-3-88579-248-2
dc.identifier.issn	1617-5468
dc.identifier.uri	http://dl.gi.de/handle/20.500.12116/31421
dc.description.abstract	The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduced model describes the pricing of mobile ads related to the spatial distribution of their advertising strength.	en
dc.language.iso	en
dc.publisher	Gesellschaft für Informatik e. V.
dc.relation.ispartof	Informatik 2009 – Im Focus das Leben
dc.relation.ispartofseries	Lecture Notes in Informatics (LNI) - Proceedings, Volume P-154
dc.title	Selling the aether – A new billing schema for mobile advertising	en
dc.type	Text/Conference Paper
dc.pubPlace	Bonn
mci.reference.pages	521-521
mci.conference.sessiontitle	Regular Research Papers
mci.conference.location	Lübeck
mci.conference.date	28.9.-2.10.2009