Developing Intranet Strategy: An Interdisciplinary Building Block Model

Abstract

Intranets became the central platform for internal corporate communication, business processes and information technology in the last decade. This huge application scope leads to severe project traps: How can a corporate-wide, interdisciplinary intranet strategy be developed, established and maintained? This article shows the challenges and potential problems for the development of an intranet strategy. It introduces a building block model for intranet strategy. The model includes strategic dimensions as well as cultural aspects and project scope.