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Converting users into customers: the role of user profile information and customer journey analysis

dc.contributor.authorBoss, Laura
dc.contributor.authorMüller, Fabian
dc.contributor.authorSelimi, Arbnora
dc.contributor.authorRossmann, Alexander
dc.contributor.editorHertweck, Dieter
dc.contributor.editorDecker, Christian
dc.date.accessioned2017-06-21T11:26:23Z
dc.date.available2017-06-21T11:26:23Z
dc.date.issued2016
dc.identifier.isbn978-3-88579-652-7
dc.identifier.issn1617-5468
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofDigital Enterprise Computing (DEC 2016)
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-258
dc.titleConverting users into customers: the role of user profile information and customer journey analysisen
dc.typeText/Conference Paper
dc.pubPlaceBonn
mci.reference.pages117-126
mci.conference.locationBöblingen, Germany
mci.conference.date14.-15. June 2016


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